Global trends in "healthy food" - how to start cooperation with subject leaders in the EU

Do you know what flexitarianism or silver food is? These trends, through pro-health changes in consumer behavior, have an increasingly strong impact on the sphere of business and science. Is it just a fashionable trend or the standard in the diet of the future?



Do you know what flexitarianism or silver food is? These trends, through pro-health changes in consumer behavior, have an increasingly strong impact on the sphere of business and science. Is it just a fashionable trend or the standard in the diet of the future? 



We will talk about what to know about new trends and how to prepare ourselves at the joint Polish-French meeting of  SIG Agri-Food  on September 19 , 2023, organized by  Klaster LifeScience Kraków (Pl)  and  VITAGORA (Fr) .  





  • What are the motives of people who switch to this way of eating?  



  • What is the importance of plant food for our body? 



  • How to integrate vegan products harmoniously? What do nutritionists say about the flexitarian diet? Is this diet healthy for seniors? 



  • How is the food industry trying to adapt to this trend?  



  • What strategy must a company choose to attract non-vegan customers?  





These are some of the topics of the meeting, which will be an open discussion supported by presentations illustrating the current state of knowledge and innovation development.  



The main goal of the conference is to find topics that will allow you to build a cooperation program through research and development projects involving partners from France and Poland. 



Through the series of seminars on research and development in the healthy food domain, we aim to identify joint projects and innovation opportunities and facilitate ecosystem collaboration.  



Anastasiia Rabotiaha

Anastasiia Rabotiaha & 1 more organizers

Vitagora

Agenda



  • Kazimierz Murzyn, Klaster LifeScience Kraków - Introduction



  • Clara Theulin, Yumgo - We reinvent the egg



  • Katarzyna Pietrzak, Browin - Flexi in Browin



  • Elise Bourcier, C&DAC - How food industry can adapt it’s offer to the plant-based market?



  • Monika Borowiecka, Piotr Pietrzak, Tangent Line Venture Capital - Reducing consumption of meat and animal products - trends in food innovations and startups. Planetary diet - diet for a healthy planet.



  • Renata Kostogrys, Agricultural University - Flexitarianism: trend or diet of the future?